Creation of the visual identity of the personal brand of a jewellery artist from Spain.

The name and logo are inspired by the main values of the brand, such as nature, simplicity, small things but of great value, like the bud of a flower or the chrysalis of a butterfly.

The logo is subtle and minimalist, with fine lines like her jewels and specific geometric shapes that symbolise the semi-precious stones that the author uses in her designs.

The idea of the brand is also inspired by metamorphosis, a concept that links the eponymous name to the product and the typology of the project – a young brand in development.

Photography: Alejandro Etchemendi

master logo carmen cocoon

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